Seo – Internet Marketing Services And Sales

The pros know that getting sales is much more than just driving traffic to a site. There’s more to be done. After knowing what to do getting sales will be a simple task.

Most of us know how to get visits to our affiliate pages and/or websites. But what then? How many leave without buying? Have a look at your visitor vs. sales ratio. Even if you have sales, it can be multiplied to much more.

Really, why are they not buying? The answer isn’t in what you are selling or the price isn’t right. People will gladly pay top dollar for what they want. They simply need to want it. You can help them with that. Read on….

It is your job to help them want it. It’s instict to give a description of the product or service you’re selling. Let’s build on that a little….. While you are describing your product or service, you should be drawing your customer in. Getting them to want your product. There’s several ways to do this.

My favorite is the “don’t follow the herd”. Quite simply this is showing the customer that they are smart enough to act on the oppurtunity that is right in front of them, while the rest of the “herd” just can’t see it. They will buy from you because they don’t want to be that other guy in the herd.

Moving along you see for example, you’re not that other guy in the herd. You’re actually taking a few minutes here to improve your conversion rate. Did you catch that? Glad you’re with me here.

Another way is the “preview”. Have you seen a preview and when you go see the movie, the entire movie could’ve been wrapped up in just the preview? It’s like you knew what the entire movie was about all the way to the end! Why do they do that? Well, you went to see the movie that’s why.

Contradictory to the preview is the “there’s always more” method. Giving an enticing “sample” but not giving it all away. People like to believe there’s always more. This method is highly effective when you have a product or service with many features. Simply highlight the strong points with the notion that there’s more.

As far as whether to use a full preview or there’s always more really depends on what you are selling. Just take a good look at it and decide what’s best. Should we tell them all about it or wet thier tongues getting them to want more. The product will tell you.

Finally, get them to say yes, yes, yes. Throughout your sales copy, email ad, website or where ever you are presenting your product or service. Get them to say yes. Using quick questions like “right?” “doesn’t that make sense?” and “wouldn’t you like that?” for example will have them saying yes all through your message. And by the time you ask “are you ready to buy?” the answer is already YES!

Simply getting prospects by the boatload is short of the goldmine. Talk to your customers. They want to buy. You can help them want to buy.

SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

Seo Creations – A Different View Of Picking Keywords For Seo

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.

Going Big…Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.

Here it comes…

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Seo Creations – Secrets Of Seo At A Low Cost

A couple of years ago, there was quite a stir on the internet over some free videos released by Andy Jenkins and Brad Fallon called Going Natural about Search Engine Optimization.

Going Natural was basically some videos showing how a couple of web sites selling wedding favors were pulling in about $16,000. a day by organic search. They also showed scientific studies how pay per click (PPC) ads only gets a fraction of the traffic and clicks received versus sites which appear in the top 3 positions of organic search results.

The videos were hyped by many established internet marketers with a combined mailing list of over 940,000 people. Even the Rick Jerk was getting into the action, taking credit for Andy Jenkins and Brad Fallon’s success by claiming that he taught them much of what they know which has made them successful. The video series and hype continued for the entire month of September 2006 with a new free video being released about once a week.

This was butterfly marketing at it’s finest! And the cliff hanger was the scheduled opening of a new membership network called StomperNet, where members could learn SEO (Search Engine Optimization) Secrets revealing how among other things to get their sites in the coveted top positions of the big 3 search engines; MSN, Yahoo and Google. But the price.. everyone wondered how much this membership would cost?

I thought it would probably be something reasonable.. about $97.00 per month. Well, about a day before the grand opening, the price was finally revealed.. a whopping $797 per month! Wow, I could hardly believe such a high price for membership. That’s about what most people spends a month for their house payment!

What was even more unbelievable was emails I received on the day of the grand opening from Andy Jenkins indicating that when StomperNet went online, they had 50 people join in the first 30 seconds and that the membership was sold out in a matter of hours.

There are 5 keys that you need to keep in mind when it comes to search engine marketing and campaigns.

The first step is to do an analysis for search terms that your target audience is using when using search engines. These search terms, keywords and key phrases, are the foundation and platform for web content development and search engine marketing.

The second step for internet search engine marketing is to make sure that your website is full of high quality information. Content is king and the more high quality content you provide, the more traffic pulling power you will have with the search engines.

The third step in internet search engine marketing is to optimize your website content via search engine optimization strategies. Without this, developing a targeted search engine marketing campaign would be a shot in the dark.

The fourth step for internet search engine marketing involves the submission of your website URL to many of the search and web directories online.